When dictators come to power, they often use a well-planned strategy for ousting their rivals. Part of that strategy helps them to justify the harsh tactics they use against their political opponents.

One part of the strategy gradually strips away the human character of people who stand between the dictator and total control of the country. By stripping away human characteristics, dictators dehumanize their adversaries.

When they dehumanize the people they oppose, they begin the process of objectification, that is, turning people into objects. Once they paint a group of people as objects, they can do virtually anything they want to the group because objects have no moral standing.

Unfortunately, many of us also engage in a similar practice when we find ourselves involved in an interpersonal conflict. We may not resort to murder or physical violence as a result of our objectification of others, but still, we use the process to justify our actions and reactions. The process often begins with the use of broad, categorical labels to define people. The labels might even apply in a general, statistical sense to a large population of people. However, when applied to small groups, or even worse to individuals, the labels lose all connection to reality and they become the tools that allow us to justify our own bad behaviors towards others.

You have probably seen or experienced the objectification process yourself. Sometimes it comes from blatant prejudice or ignorance. More often though, it enters our thinking by accident because we are tired, hungry, frustrated or otherwise stressed. The process of objectification usually begins with labeling a person. Labeling can take many forms, and it often comes in the form of a “those people” statement. Here are just a few examples:

  • “The problem with our government is those Democrats!” (You could substitute Republicans, Independents, or Libertarians in this statement)
  • “Those Marketing people just don’t understand what we have to do to meet this deadline!” (You could substitute Sales, Production, or Research for Marketing in this statement.”
  • “We could really make some progress in this organization, if those older people wouldn’t keep dragging their feet.”
  • “The reason we have so much conflict around here is that those younger people want to change everything.”

In and of themselves, those comments can seem almost innocuous. Just statements of exasperation or frustration. They can also reveal our underlying view of other people as objects rather than as people. Once we view others as objects, we can justify or rationalize a whole host of behaviors that intensify or aggravate conflict rather than resolve it. For example, when we view others as objects we can justify:

  • Avoiding them
  • Attacking their character
  • Gossiping about them
  • Seeking revenge or retribution

To ward off the unconscious objectification of others, monitor how you refer to people for signs that you might be slipping into this thought process. If you find yourself referring to people with some form of “those people” statement, look for a way to rephrase the statement so that you consciously acknowledge the other person’s humanity.

Here are some alternative ways to phrase the example statements above. These statements are just suggestions. I do not propose that they are the only, or even the best, way to rephrase the examples. Within the scope of this article, we have not even begun to address the issue of the context in which the statements are made. So, the specifics of the rephrasing could change significantly depending on the situation. I only offer these suggestions as a way to stimulate your creativity about different and better ways to communicate the issues hidden in the “objectifying” versions that many of us default to when the pressure hits.

  • “The problem with our government is the breakdown in respect and communication between people who hold different perspectives.”
  • “We’ve got a communication disconnect between us and the people in the Marketing department.”
  • “We could really make some progress in this organization, if we could find a way to communicate our vision of the future more clearly.”
  • “The reason we have so much conflict around here is that we have not listened to and carefully considered the concerns of everyone in the organization.”

Bottom line: Rather than slap a label on someone to justify your refusal to understand where the person is coming from, try some open, honest communication.

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Guy is our team’s night owl and Kevin’s co-author. He’s thoughtful and deliberate. Guy is our stealth warrior, completing projects that move our team ahead. His speaking and consulting gigs keep him on the road regularly, and he is always happy to return to his family. Guy is a wise and insightful coach, warm and supportive. He’s definitely someone you want to know.

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  1. Great simple way of identifying how powerful words can be! Words are the expression of our thoughts, and identify what is in our heart… And can actually even be the channel by which the wrong things are allowed into our hearts!!!

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